Xiaomi recently faced backlash from car buyers after it quietly reduced the performance of its top-end electric car, the SU7 Ultra, using an over-the-air software update. The car, which was known for its powerful 1,548 horsepower and fast acceleration, was downgraded to just 900 horsepower without warning. This unexpected update left many customers shocked and angry, especially since the car cost around $73,000.
The SU7 Ultra had earned global attention for its supercar-level performance. It was compared to popular models like the Tesla Model S Plaid and Porsche Taycan Turbo GT.
One of its main selling points was its impressive 0 to 60 miles per hour time of just 1.98 seconds. This made it one of the fastest electric cars in the world. Buyers were excited to own a high-performance EV at a price much lower than many of its competitors.
However, Xiaomi’s version 1.7.0 software update quietly reduced the available power from 1,548 horsepower to only 900 horsepower during normal road driving. It also added a 60-second delay to the launch control feature.
Xiaomi explained that full power could now only be used on approved racetracks after completing a “qualifying lap.” These changes were made without informing customers in advance, and the update was pushed automatically to vehicles through the Internet.
Xiaomi said the update was made for safety reasons. A spokesperson from Xiaomi Auto explained that the full 1,548 horsepower is meant for circuit use and requires special tyres and safe driving conditions. According to the company, the car’s extreme speed and power can be dangerous on public roads. They said they want drivers to enjoy the car’s full potential in a safe environment.
While some people agreed with Xiaomi’s safety concerns, many customers did not accept the update. Buyers were upset that their cars were changed after purchase, especially since they had chosen the SU7 Ultra specifically for its full-performance features.
Some owners felt Xiaomi was taking away something they had already paid for. Social media platforms and online forums quickly filled with complaints and debates. Many drivers said they were not informed or given a choice before the changes were made.
“I bought this car because of the 0-60 speed and its insane power,” wrote one customer on Weibo. “This is like paying for a Ferrari and getting a Prius after a software update.”
The backlash became too loud for Xiaomi to ignore. After a wave of public anger, the company decided to reverse the performance restrictions. A company representative said Xiaomi had heard the feedback from its community and would be more transparent in the future. The software update was rolled back, and the SU7 Ultra’s full power was restored for its owners.
Xiaomi’s CEO Lei Jun had previously called the SU7 Ultra a car that rivals Porsche in performance and Tesla in innovation. The car not only has a top speed of over 350 km/h but was also seen as a representation of what a tech company could do in the car industry. Its performance was a major part of its marketing campaign, and many customers felt that Xiaomi broke their trust by changing key features without asking.
The company’s decision to listen to customer complaints and restore the car’s full performance was seen as a positive move. However, the damage to its image may take time to repair. Buyers want to feel confident that what they pay for will not be taken away later without their consent.
Xiaomi has promised to work more closely with its customers before making any major changes in the future. “We appreciate the passionate feedback from our community and will ensure better transparency moving forward,” said a Xiaomi Auto representative.
