The current CEO, Susan Wojcicki, is set to depart from the company. Her successor, Neal Mohan, has indicated that the firm seeks to provide creators with tools to produce virtual clothing or customized scenarios.
However, despite market pressures, YouTube is in no rush to formally announce its plans. Mohan asserts that the company is taking its time to ensure it adopts the right approach, assuring a superior product and not merely another ChatGPT-surfing competitor.
Amidst other changes, Shorts will offer the option of side-by-side recording with traditional YouTube videos. Moreover, the platform is increasingly interested in podcasts, and thus, there will be more investment in publishing and discovery tools for this segment.
Mohan is also prioritising the issue of inclusion and intends to incorporate new multilingual audio support and enhanced subtitles. YouTube TV subscribers should also expect enhanced image quality, according to rumors.
Despite all this youtube has launched New Features as they are constantly working for the user experience such as:
- From February 1, 2023, YouTube will begin sharing revenue for Shorts ads with creators. This means that creators can earn money through their Shorts videos.
- If you have a podcast, you can increase its discoverability by uploading it to YouTube. This will help you reach a wider audience and grow your listenership.
- Creators enrolled in the YouTube Partner Program (YPP) can now access Creator Music, a library of music tracks they can use in their videos. This feature is now available to all creators in YPP.
- To better connect with your audience on YouTube, you can add your YouTube handle to your profile. This will make it easier for viewers to find and follow your channel.