Ford’s F-150 Lightning Sees Swings in Pricing

Prices for the entry-level F-150 EV trims have gone up by as much as $10,000, while the higher-end Platinum models have seen a reduction of up to $7,000.

Ford is changing the prices of its 2024 F-150 Lightning trucks due to slower sales of electric vehicles in the US.
Aizaz khan By Aizaz khan
2 Min Read

Ford is changing the prices of its 2024 F-150 Lightning trucks due to slower sales of electric vehicles in the US. The company told its dealers about the changes, increasing the starting prices by as much as $10,000 and lowering prices on some of the fancier models by up to $7,000. These pricing adjustments come after Ford shared in December that it’s reducing the production of its F-150 Lightning pickups.

Here’s a glimpse of the updated prices for each 2024 F-150 Lightning electric vehicle model. It’s worth noting that the prices for the 2023 models stay the same.

Certainly! Here’s the pricing information in the form of a table:

ModelOld PriceNew Price
Pro$49,995$54,995
XLT 311 A$54,995$64,995
Flash$73,495
Lariat$77,495$79,495
Platinum$91,995$84,995
Platinum Black$97,995$92,995

In the 2024 lineup, Ford has removed two trim levels: the XLT 312 A and the Lariat with a 240-mile range. Also, keep in mind that the new prices I mentioned earlier don’t cover delivery or destination fees, which could be as much as $2,095.

According to a spokesperson from Ford who told CNBC news, the adjustments in pricing aim to enhance “sales growth, profitability, and customer access to the IRA tax benefit.” Interestingly, the F-150 Platinum trucks, the only ones getting a price cut, are also the only vehicles in the lineup not eligible for the $7,500 federal tax credit.

Ford’s electric vehicle (EV) venture hasn’t been a financial success, causing the company to lose $3.1 billion by October 2023, even with growing F-150 Lightning sales. The construction of a massive EV battery factory in Kentucky, known as the “mega campus,” has been delayed as Ford reevaluates its production capabilities to match the lukewarm demand.

Share This Article
Follow:
I'm an accomplished author passionate about technology and innovation, AI, and mobile phones and gaming. My career is dedicated to simplifying complex tech concepts, connecting them to everyday life. Join me in exploring the exciting future of technology.
Leave a comment