In 2023, car prices went way up, causing sales to drop a lot. On top of that, big car companies had to stop making cars, adding more problems to the already tough situation in the car industry.
Let’s check out how the major players—Toyota, Suzuki, and Honda—did last year.
Remember, this info is from the Pakistan Automotive Manufacturer’s Association’s updates in 2023.
Honda
In 2023, Honda sold way fewer cars—only 9,760 compared to 28,928 in 2022, which is a huge 66.26% drop. Specifically, the Honda City and Civic sales went down a lot, from 25,502 in 2022 to just 7,068 in 2023, marking a big 72.28% decline.
The Honda BRV and HRV didn’t do so well either, with sales falling by 21.42% from 3,426 in 2022 to 2,692 in 2023.
| Model | Jan-Nov’22 | Jan-Nov’23 | Difference |
|---|---|---|---|
| Honda City & Civic | 25,502 | 7,068 | -72.28% |
| Honda BRV & HRV | 3,426 | 2,692 | -21.42% |
| Total | 28,928 | 9,760 | -66.26% |
Suzuki
Overall, Pak Suzuki Motor Company (PSMC) faced a significant sales drop, plunging by 69.24% from 114,605 units in 2022 to a mere 35,253 units in 2023.
Here’s a breakdown of the sales figures for each model in the preceding year:
| Model | Jan-Nov’22 | Jan-Nov’23 | Difference |
|---|---|---|---|
| Suzuki Alto | 59,526 | 19,071 | -67.96% |
| Suzuki Cultus | 12,739 | 3,424 | -73.12% |
| Suzuki Wagon R | 14,399 | 3,085 | -78.57% |
| Suzuki Swift | 11,401 | 4,054 | -64.44% |
| Suzuki Bolan | 8,092 | 2,864 | -64.61% |
| Suzuki Ravi | 8,448 | 2,755 | -67.39% |
| Total | 114,605 | 35,253 | -69.24% |
Toyota Car Sales
When looking at Toyota’s performance relative to Honda and Suzuki, it appears that Toyota fared somewhat better. Nevertheless, this doesn’t imply immunity from the overarching challenges prevailing in the automotive industry.
Toyota experienced a 62.81% decline in sales in 2023 compared to 2022, with total sales reaching 19,320 units. Specifically, from January to November 2023, Toyota sold 11,498 units of the Toyota Corolla and Yaris. Moreover, sales of Toyota Fortuner and Hilux witnessed a decrease of 45.52%, totaling 7,822 units.
| Model | Jan-Nov’22 | Jan-Nov’23 | Difference |
|---|---|---|---|
| Toyota Corolla & Yaris | 37,588 | 11,498 | -69.41% |
| Toyota Fortuner & Hilux | 14,357 | 7,822 | -45.52% |
| Total | 51,945 | 19,320 | -62.81% |
