Big car companies don’t think selling 10,000 cars yearly is a huge deal. However, it’s a significant accomplishment for luxury car brands like Lamborghini. Lamborghini recently announced that they sold more than 10,000 cars in 2023, reaching 10,112 worldwide. This is a big deal for them because it’s the first time in their 60-year history that they have sold over 10,000 cars in a year.
In the U.S., they bought the most Lamborghinis, exactly 3,000 cars. Canada got 357. Germany came second with 961 cars, beating China (845) and the U.K. (801).
Surprisingly, Italy, where Lamborghini is from, ranked eighth, with only 409 cars delivered. High taxes on fancy cars in Italy might be the reason, putting them behind even South Korea in the rankings.
Countries | Number of Lamborghini cars sold |
---|---|
U.S. | 3,000 |
Canada | 357 |
Germany | 961 |
China | 845 |
U.K. | 801 |
Italy | 409 |
South Korea | 521 |
Japan | 385 |
France | 247 |
This new achievement becomes even more impressive when considering that Lamborghini had only two models in total production at that time.
The Urus SUV was the star, making up the majority of sales with 6,087 deliveries, while the Huracan added another 3,962 cars. The remaining 63 deliveries included the last Aventadors, temporarily brought back into production after a fire on a car transporter ship caused the loss of several cars. The overall count also features some special limited-edition V-12-powered models, including what we believe to be the final 112 Countach LPI 800-4 models.
The pie chart below shows how much each model has been sold.
The recently launched Revuelto, a combination of V-12 power and plug-in-hybrid assistance, came out too late to impact the production numbers in 2023.
However, Lamborghini has already filled the production slots for the first three years of Revuelto, suggesting steady sales even as the Huracan approaches retirement later this year. A refreshed version of the Urus with a hybridized twin-turbo V-8, producing 729 hp, is in the works.
While 10,000 cars might seem modest compared to global car giants like Toyota (which sells over 6,000 cars daily in the U.S. alone), it’s significant for a luxury brand. Lamborghini only produced around 8,000 cars in its first 30 years.
Ferrari and Bentley have already surpassed the 10,000 sales mark (with 13,221 and 15,147 sales respectively in 2022). For those seeking even greater exclusivity, Aston Martin (6,412 cars in 2022) and Rolls-Royce (6,032 cars in 2023) are still rarer choices.