The hardware market, including the intelligent devices market, has recently seen a slowdown, affecting established names like Amazon’s Alexa and new players like Meta’s Portal intelligent displays. As companies strive to reduce costs, they evaluate their product lines and make tough decisions in the face of the current Intelligent Devices Market slowdown.
Amazon’s Cost-Cutting Evaluation of Alexa Amid the Intelligent Devices Market Slowdown
The Wall Street Journal recently reported that Amazon is “closely evaluating” Alexa, its popular voice-activated virtual Assistant, as part of a cost-cutting evaluation during the Intelligent Devices Market slowdown. The company is considering adding new features to Alexa, which would require a significant investment.
Despite being a recipient of substantial investment capital and employing over 10,000 people, Amazon’s devices unit, which includes Alexa, has reportedly seen an operating loss of over $5 billion in recent years. However, Amazon counters that Alexa interactions have increased by over 30% in the past year and that people use it for essential tasks like playing music, controlling smart home devices, and shopping, even amid the Intelligent Devices Market slowdown.
Google’s Refocused Approach to the Intelligent Assistant During the Intelligent Devices Market Slowdown
A recent report stated that Google had shifted its focus from developing its intelligent Assistant to essential first-party products in the face of the Intelligent Devices Market slowdown. This is a departure from the past few years when the Assistant was integrated into a wide range of products. As a result, there has been a significant pullback in its functionality, including the Assistant Snapshot and Driving Mod.
Google aims to improve the user experience, focusing on features like Talk and Look and Quick Phrases on Nest Hub Max, even during the Intelligent Devices Market slowdown. The company is also applying AI to smart-home-related commands, intending to make the Assistant even more helpful for consumers.
Meta’s Exit from the Intelligent Display Market Due to the Intelligent Devices Market Slowdown
According to Reuters and The Verge, Meta is ultimately killing off its Portal intelligent display, despite repositioning it earlier this year as a companion for both work and home due to the Intelligent Devices Market slowdown. This exit from the market leaves Amazon and Google as the major players in the creative display space, with rumors suggesting that Apple may enter the market soon.
Google’s next significant move will be the Pixel Tablet. It will be interesting to see if the Assistant Smart Display functionality makes the Android tablet more appealing to consumers, despite the Intelligent Devices Market slowdown. Meta is also closing down two of its upcoming smartwatches and canceling its “Milan” wearable with two cameras due to the Intelligent Devices Market slowdown.
The recent slowdown in the hardware market, including the Intelligent Devices Market, has affected established and new players in the intelligent device space. Companies are evaluating their products and making tough decisions to reduce costs amid the Intelligent Devices Market slowdown. However, with Google focusing on improving the user experience and Amazon countering with increased Alexa interactions, the future of these devices remains bright.
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