HMD Global, the force behind Nokia phones, has officially renamed its Nokia Mobile account to HMD, which stands for Human Mobile Devices. This signals a departure from the familiar Nokia brand and hints at exciting new developments.
The change is part of a broader plan, with recent leaks offering a sneak peek into upcoming HMD models. One standout features a 108MP OIS camera and a triple-camera setup, showcasing HMD’s commitment to innovation. This signals a fresh start for the company, aiming to regain success under the HMD brand.
Leaked images hint at a new HMD smartphone in the works, and reports suggest that HMD Global briefly posted a mysterious image on Nokia.com, later removing it. The image depicted a woman with a cyan-colored phone, reminiscent of old Nokia Lumia phones. The phone showcased a box-like camera area with three cameras and a flash, boasting a “108 MP OIS” camera and the HMD logo on the back.
An early information page on Nokia.com emphasizes HMD’s goal: “We want to make phones that you want to commit to—durable, fun, secure, fast, and affordable. Real quality, the whole package.” Notably, leaked information hints at HMD’s venture into 108 MP cameras, similar to Nokia Mobile’s previous experimentation.
According to @evleaks, upcoming HMD phone codenames include Pulse, Legend, Pulse+, Legend Plus, Pulse Pro, and Legend Pro. As the Mobile World Congress (MWC) 2024 approaches, more details are expected to be revealed in Barcelona at the end of February.
Also, a recent leak by 91mobiles provides a sneak peek at HMD’s upcoming smartphone. The image showcases a flat screen, a pinhole selfie camera, and a matte black finish on the back with two rear cameras. Made from plastic, the phone is expected to be budget or mid-range, with potential additional color options.
HMD Global, having secured the Nokia brand rights in 2016, has been producing Nokia phones. However, in September 2023, HMD CEO Jean-Francois Baril revealed plans for the company’s smartphone brand. The latest leak suggests this plan is now taking shape. (via PhoneArena)
The phone features HMD’s logo at the back and distinguishes itself from typical Nokia devices. The plastic build suggests a budget or mid-range device, although detailed specifications remain undisclosed.
Observers at GSMChina previously spotted two HMD-branded phones in the IMEI database. HMD may introduce its first self-branded phone in April, with India being one of the initial markets to receive it. Leaker Evan Blass hints at Verizon joining the fray, signaling the phone’s entry into the United States market.
As HMD Global takes this bold step from the Nokia legacy, anticipation builds for its first solo flight in the smartphone market. Whether it soars to new heights or faces challenges remains to be seen. Still, HMD’s groundbreaking initiatives are undoubtedly setting the stage for an exciting chapter in mobile devices.