Atlas Honda, a key player in Pakistan’s motorcycle industry, unveiled its inaugural electric vehicle (EV) motorcycle, the Honda BENLY e, at a special event at the Sheikhupura Factory. The launch coincides with Atlas Honda’s 60th year of operations in Pakistan.
Noriaki Abe, Chief Officer of Motorcycle and Power Products at Atlas Honda, shared that the Honda BENLY e would undergo test marketing, with future releases shaped by market feedback. This announcement marks a significant step for the company and introduces a new era of sustainable commuting in Pakistan.
Honda BENLY e
The event showcased the sleek design of the Honda BENLY e and highlighted the company’s commitment to innovation and sustainability. This launch aims to revolutionize commuting in Pakistan by offering an eco-friendly alternative to traditional bikes.
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Atlas Honda’s entry into the electric scooter market positions it as a leader among the Big 3 in Pakistan’s automotive industry. This move responds to the current economic landscape, where high petrol prices and the increasing cost of traditional bikes drive a shift towards electric options. Electric bikes are considered more affordable and cost-effective, providing a practical solution for consumers facing economic challenges.
Specs and Features
While global specifications have been revealed, such as an 87-kilometer range, 180-minute charge time, and a top speed of 45 kilometers per hour, local details are yet to be disclosed. Dealers suggest that the unveiling showcased a sample, offering a glimpse of the e-scooter Atlas Honda plans to launch in Pakistan.
| Top Speed | 28 mph |
| Range | 54 miles |
| Battery | 21700 lithium-ion |
| Charging Time | 180 minutes |
| Storage | Spacious compartment |
| Charging Port | USB |
| Braking System | Regenerative |
Electric Mobility in Pakistan
Atlas Honda’s venture into the electric scooter market is not just a milestone for the company but also signifies a commitment to the future of electric mobility in Pakistan. The move aligns with the industry’s recognition of the growing demand for sustainable alternatives, reflecting a strategic step towards meeting evolving consumer preferences.
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Sabir Sheikh, Chairman of the Association of Pakistan Motorcycle Assemblers (APMA), shared with Business Recorder that Honda bike prices are expected to be higher than Chinese competitors in the local market. He estimated the Honda electric bike’s price to be around Rs. 900,000, anticipating that locally manufactured e-bikes will increase to 4,000-5,000 units per month by June next year, up from the current 1,000 units.
Sheikh advised buyers to choose motorcycles from companies with production facilities for better after-sales support. Public interest in Honda’s electric bike is evident, with numerous inquiries pouring in as excitement builds for the groundbreaking Honda BENLY e to hit Pakistani roads.
