Introduction: The tech industry is constantly evolving and changing, with new products and features being introduced regularly. Apple, a major player in the tech world, is known for setting the trends, and its competitors, including Google, are quick to follow. The search giant is rumored to develop its version of an object tracker, similar to Samsung’s Galaxy SmartTag. According to Android expert Mishaal Rahman, Google’s tracker is expected to use its Fast Pair feature and be known as a “locator tag.”
Wireless Trackers: The concept of wireless trackers is familiar, and companies such as Samsung and Tile have been developing these devices for some time. These trackers provide a convenient solution for keeping track of lost or easily misplaced devices.
Google is working on a smart tracker similar to Apple's AirTag, codename "grogu" – report 🧵👇 pic.twitter.com/8K6KO7tfzj
— Kuba Wojciechowski (@Za_Raczke) January 16, 2023
Google’s Smart Tracker: The development of Google’s smart tracker is being led by the Nest team, with the device being codenamed “grogu.” It is expected to be a part of a distributed tracking system similar to Apple’s AirTag and Samsung’s SmartTag. Google may rebrand the system under the “Finder Network.”
Technical Aspects: The smart tracker will use Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technology, making it a highly advanced device. Additionally, it will have an internal speaker for alarms and will be available in various shades. Although the device is still developing, it is expected to be launched in conjunction with the Pixel 8 at Google I/O 2023.
Privacy Concerns: At this point, it is too early to determine the potential privacy implications of Google’s smart tracker. However, given the privacy concerns surrounding Apple’s AirTags, Google may wait before announcing the product until any potential issues can be addressed.
Conclusion: The object tracker market is becoming increasingly competitive, with Google’s entry promising more options and features to consumers. Although still early, developing Google’s smart tracker will generate excitement and interest. Stay tuned for further updates as more information becomes available.