Challenges of adapting ChatGPT technology to search engines: The success of OpenAI’s AI-powered chatbot ChatGPT has caused excitement in the tech industry, but when former Google employee Jiang Chen tried to use the technology to build a better search tool for his startup Move-works, faced challenges.
The AI search tool retrieved information from technical support documents and HR pages. Still, some of the information provided needed to be more accurate, highlighting a significant challenge in adapting ChatGPT technology for search purposes: its algorithms generate words based on statistical similarity to its training data without regard for truth.
Despite this challenge, several startups, including You.com, Perplexity AI, and Neeva, have launched search engines with chat interfaces similar to ChatGPT. However, these systems need help providing accurate information, updating recent news, and integrating with the primary revenue model for search engines and advertising. You.com, for example, gives answers and citations through a chat interface. Still, the model sometimes combines sources that don’t belong together and are based on only the data it was trained on, making retraining costly.
Aravind Srinivas, CEO of Perplexity AI, believes that ChatGPT-style systems will never be good search engines on their own and must be combined with something else. Saam Motamedi, a venture capitalist at Greylock Partners, is still determining the compatibility of chat interfaces with advertising, the primary revenue model for search engines. Additionally, the cost of running a model like ChatGPT at the scale of Google is also problematic, as it is ten times more expensive to run a ChatGPT search than a Google search.
The success of ChatGPT has taken some coders and AI researchers by surprise. Still, Challenges of adapting ChatGPT technology to search engines need to be addressed for it to revolutionise the industry. The challenge of ensuring accurate information, updating recent news, and integrating with the primary revenue model for search engines will need to be addressed for ChatGPT technology to revolutionise search truly.