Xiaomi, the tech company once known for its smartphones, has surprised the world by becoming one of China’s top electric vehicle (EV) manufacturers. In just three years, Xiaomi has gone from building mobile phones to producing electric cars at an incredible speed. Its new electric vehicle, the Xiaomi SU7, is being made so quickly that the factory builds one every 76 seconds.
But the most interesting part is not just the speed of production—it’s the factory itself. Located in Beijing, the Xiaomi Auto factory has become one of China’s most talked-about tourist attractions. The factory, which uses 700 robots and very few human workers, is now open for public tours, and people are lining up to see how these cars are made.
Xiaomi has taken a bold step by offering guided tours of its high-tech factory. Each tour allows only 20 visitors at a time and includes a close look at the production line, a test drive of the SU7, and a visit to Xiaomi’s tech exhibition hall.
The whole experience is so popular that tickets are selling for more than the price of a day at Disneyland in Florida. On second-hand websites, these tickets are being resold for up to 280 US dollars, showing just how high the demand is.
Reports from China say that the first round of ticket registration attracted over 4,600 people. However, with only 20 people allowed per session, many were left disappointed.
Still, the excitement continues to grow. Young people especially are traveling to Beijing just to visit the factory. Many of them are looking for new and unique weekend experiences, and Xiaomi’s factory offers something different from the usual tourist spots.
Inside the factory, visitors see a production line powered mostly by machines. Only around 100 human workers are needed to keep the process running smoothly. The factory is capable of producing about 20,000 vehicles each month, thanks to its advanced automation. The robots handle most of the work, including welding, painting, and assembling the car parts.
According to Xiaomi, Each tour includes a 40-minute visit to the technology exhibition hall and a 20-minute walk through the production area. Visitors are also given the chance to test drive the SU7, which is one of the most popular electric vehicles in China right now. The car’s stylish design and high-tech features have helped it compete with other EV brands like Tesla and BYD.
Xiaomi’s entry into the EV market has been a major success. When the company launched the SU7 Ultra model, it received over 10,000 pre-orders in just two hours. That huge demand has led Xiaomi to build a second factory, which is expected to start production in July or August this year. Once the second factory is running, Xiaomi will have the ability to produce up to 350,000 vehicles per year.
The success of Xiaomi’s EVs is not just about the cars. It’s also about how the company is using creativity and smart planning to make its brand stand out. By turning its factory into a tourist attraction, Xiaomi has created a new type of experience that mixes technology, travel, and entertainment. This trend is known as “factory tourism,” and it is becoming more popular, especially among younger people.
Xiaomi’s ability to turn something as technical as a car assembly line into an exciting and memorable visit shows the company’s deep understanding of modern consumer behavior. People no longer just want to buy a product—they want to understand how it’s made and be a part of the journey. Xiaomi is offering them that chance.
