AIZAZ KHAN
Stadia Fails to Gain Market Share
Google Stadia, a cloud gaming platform, was launched in 2018 but failed to gain significant market share and struggled to compete with established players in the gaming industry.
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The company announced the shutdown of Stadia on September 29, 2022, and gave all players free access to their Pro library throughout this month
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On January 18, 2023, Stadia closed off access to games and shut down its servers for players.
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Refunds and Support for Stadia Hardware
Google has refunded customers' game purchases, expansion packs, and Stadia hardware purchases and unlocked Bluetooth support on the Stadia Controller to allow customers to continue using the controllers with other platforms.
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Google Continues to Invest in Gaming Initiatives
Despite the failure of Stadia, Google continues to invest in gaming initiatives, such as its Google Play Games app and Google Play Pass.
The discontinuation of Stadia serves as a reminder of the challenges in the highly competitive gaming industry and highlights the difficulties of entering a market saturated with established players and a loyal customer base.