There’s a growing number of leaks about the supposed Apple VR headset. We’ve heard rumors of a reality-based platform that is believed to provide the foundational software for the headset – and now trademark applications are appearing with the same name registered.
As discovered in the report of Parker Ortolani, a consumer product manager for Polygon, the Verge, Polygon, and the Vox Media Podcast Network, There are currently two US trademarks. That incorporates “reality.” These trademarks were filed by Parker Ortolani (opens “reality” name, held by a company named Realityo Systems LLC. The two trademarks are the sole trademarks owned by the company. There are no details about it on the internet.
The filings were submitted in December 2021 and referred to in the “design and development of computer hardware, software, peripherals, and computer and video games” There’s an explicit reference to “wearable computer hardware.”
It cannot be a coincidence that the “realityOS” trademark owned by a company that seemingly doesn’t exist and is specifically for “wearable computer hardware” is being filed around the world on June 8, 2022 https://t.co/myoRbOvgJa + https://t.co/AH97r95EMn pic.twitter.com/uvsiZCj2rR— Parker Ortolani (@ParkerOrtolani) May 29, 2022
Be aware it’s been a while since we’ve already seen mentions of reality in Apple’s software and the deadline to submit an international trademark filing is June 8th, 2022. That’s only two days before we’ll see Apple chief Tim Cook’s main keynote address at this year’s event. conference.
Also, consider that Apple has a protocol for transferring trademarks to shell businesses just a few days after the keynote announcements, as well as the fact that it’s the United States Patent and Trademark Office, states that the trademark filings are for a product that is not yet released as of now. You’ve got extremely strong indications that Apple’s AR/VR product might be on the verge of being launched.
A couple of days ago, we were told that the headset and its reality software were displayed on Apple’s Apple board, which makes the possibility of a launch in June more likely. Hardware announcements during WWDC are not common; however, they’re not uncommon.
Analysis: What we know so far (we think)
Rumors about the possibility of an Apple headset that mixed VR (enclosed virtual worlds) and augmented reality (the real and digital worlds mixed) and is often referred to as mixed reality have been circulating for a while. One of the big initial clues we got was Apple chief Tim Cook raving about the possibilities of Augmented Reality in 2018.
We believe that the headset with mixed reality might be coming along with a compact version made of Apple Glasses focused on AR. Further evidence of the two headsets’ existence was seen in December the previous year when Apple announced a major hiring in augmented reality public relations.
Suppose the AR/VR headset happens to be the first item to debut and is released. In that case, it will likely come with a significant price associated, possibly greater than $2,000 (that’s approximately PS1,585 or $AU2,795). Top-of-the-line specs like display resolutions of 4K and super-fast Apple-made processors are discussed and have eye-tracking capabilities.
At this point, it would be a huge surprise not to see the possibility of a virtual reality headset coming soon from Apple, but the real question is, when are we likely to get it? There have been indications of delays up to 2023; however, considering the latest information on trademarks, we’d advise taking note of a big news announcement during WWDC 2022, which is scheduled for June.