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Roku’s new Walmart ads could make it too easy to buy stuff

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Aizaz khan
Aizaz khan
Aizaz was the first person to get a byline on his blog on technology from his home in Bannu in 2017. Then, he went on to a career in breaking things professionally at my electric sparks which is where he eventually took over the kit as a hardware editor. Today, as the senior editor of hardware for my electric sparks, he spends time reporting about the most recent developments in the hardware industry and technology. If he's not reporting on hardware or electronics, you'll see him trying to be as remote from the world of technology as possible through camping in the wild.

Roku has announced a new partnership with Walmart that will let you buy what its advertisements are recommending you using your TV and streaming stick. But the whole process might be too easy.

So-called “shoppable ads” will recommend various Walmart products based on your interests. By clicking on one of them with your remote, you’ll be taken to a checkout page on your TV – no longer needing to scan a QR code to complete the transaction on your smartphone or tablet.

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