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A joint Google-Samsung ad includes the entire range of products from Galaxy Watch 4 Assistant to Hum to Search {updated}

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Aizaz khan
Aizaz khan
Aizaz was the first person to get a byline on his blog on technology from his home in Bannu in 2017. Then, he went on to a career in breaking things professionally at my electric sparks which is where he eventually took over the kit as a hardware editor. Today, as the senior editor of hardware for my electric sparks, he spends time reporting about the most recent developments in the hardware industry and technology. If he's not reporting on hardware or electronics, you'll see him trying to be as remote from the world of technology as possible through camping in the wild.

The Google-Samsung relationship has improved a great deal in recent years with the latter often appearing at the former’s keynotes, while there have been joint ad campaigns. The latest highlights a slew of Google services running on Samsung hardware.

Update 7/14: The Google and Samsung #MakeItEpic campaign continues with a new ad today that highlights the same things: Samsung phones, Hum to Search in the Google app, YouTube, Casting to a television, and Assistant on the Galaxy Watch 4. They are clearly trying to capitalize on an element of nostalgia.


Update 7/7: Google posted the 30-second ad on Instagram (via Android’s account) today. The song being hummed and Casted is “Everybody (Backstreet’s Back)” by the Backstreet Boys.

Original 7/3: It starts with somebody at a dinner party using the Google app’s Hum to Search capability to find a song stuck in their head. Once identified by Google Search, it’s sent to a nearby Samsung television. After more examples and “Make it epic” tagline, the video ends by identifying the Galaxy S22 Ultra and Galaxy Watch 4 with Google Assistant.

Besides online, we’ve seen this Google-Samsung ad play in a theater before a movie. Many of the integrations are fairly obvious, but the promo for Hum to Search and the fairly new Google Assistant on the Galaxy Watch 4 does help raise awareness.

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