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Google is trying to obscure development ‘Assistant Memory’

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Aizaz khan
Aizaz khan
Aizaz was the first person to get a byline on his blog on technology from his home in Bannu in 2017. Then, he went on to a career in breaking things professionally at my electric sparks which is where he eventually took over the kit as a hardware editor. Today, as the senior editor of hardware for my electric sparks, he spends time reporting about the most recent developments in the hardware industry and technology. If he's not reporting on hardware or electronics, you'll see him trying to be as remote from the world of technology as possible through camping in the wild.

As early as 2018, Google had been readying an Assistant-adjacent feature that supercharges saving and reminders on Android. It now appears that Google is no longer working on “Assistant Memory” as the company’s reminders strategy becomes ever more muddled.

What is Assistant Memory?

We managed to fully enable “Assistant Memory” in March of 2021 and learned that Google was going to advertise it as an “easy, quick way to save and find everything in one place.” Introductory prompts for the feature officially described it as letting you:

  • Save any screen content to Memory: Including links to the original source when available
  • Save real-world stuff to Memory: Objects, posters, or handwritten notes
  • Save thoughts and reminders to Memory: Thoughts, ideas, and stuff to get back to
  • And find it all again, in one place: Smart search and organization

Memory could be activated by an Assistant voice command and would save surrounding context like screenshots, links, and location. Stored things would appear in a reverse chronologic feed as rich cards that provide suggestions to “Search flight status,” “Watch Trailer,” “Open Chat,” “Cooking time” (for recipes), and “Track Shipment.” There was even a rich card for Google Docs.

Organization was handled by a “Topics” tagging system with default categories like “Important” and “Read later.” Meanwhile, there would have been a search bar at the very top of this feed.

Another important aspect was how Google said “Reminders now get saved to Assistant Memory.”

Memory fading 

Google app version 13.25, which is currently in the beta channel, deletes the vast majority of strings related to Memory, which was codenamed “stash.” Such a removal is usually a sign that Google has abandoned a feature.

It’s possible that Google is trying to obscure development — as we recently brought it back into discussion — but the company had avoided doing that in the past year. Another scenario is that Memory is moving out of the Google app into a more dedicated experience, but we’ve yet to find conclusive evidence of that.

Reading the tea leaves, the end of Memory could be due to a shift in Assistant’s focus. For example, the recent removal of Assistant Snapshot was evidence that Google no longer wanted to offer that kind of contextual feed experience. The company looks to be focusing Assistant on being a very good voice experience, and paring back on adjacent experiences. For example, there’s Look and Talk to make activating Assistant as easy as staring at your Nest Hub Max, while Quick Phrases will also cut down on needing the Hey Google hotword.

Now what for Google reminders?

The removal of Memory raises many questions about what Google’s plans for reminders are. Users of the current Assistant Reminders experience will soon lose the ability to set location-based does not offer a good experience and is very barebones, especially on mobile. Memory was very much seen as a great upgrade.

Meanwhile, we spotted last week that Google Tasks is set to entirely replace Assistant Reminders in Google Calendar for Android. This makes sense for a productivity standpoint and Workspace offering an end-to-end experience, but it has yet to be detailed by Google. Meanwhile, those Reminders remain in Google Keep.

With those developments in mind, Assistant Reminders does not seem to be Google’s future. However, it’s not clear what the replacement is with Memory seemingly no longer in the picture.

Dylan Roussel and Kyle Bradshaw contributed to this article.

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