April saw the publication of a letter openly praising Apple’s flagship editing program. It was called the “greatest leap forward in editing technology since the digital transition.”
Signatories included significant hitters from shows such as Blood Red Sky or Bridgerton. They also said that Final Cut Pro is not doing enough to publically promote it and add the few features the industry has repeatedly called for.
Apple promises an overhaul of its FCP plans.
Promises, promises
Apple asked the Open Letter authors about Final Cut Pro in the TV and Film Industry to answer the question. Apple’s response points out “many compelling” projects Final Cut Pro has been used for.
Appleadmitted that it “believe[s]]” it has plans to address your feature request but also stated that it needs to “build upon those efforts and collaborate to support your film and TV projects.”
This is the result of a series of commitments by Cupertino.
- Future Media Concepts is our partner and launches new products as well as Apple-authorized certificates to pro video starting this month
- Establishment of a panel of industry experts to consult frequently beginning in the summer
- Enhancing Final Cut Pro workshops in major TV and film productions
Industry thoughts
In talking to Technologyradar Pro, Josh Beal, one of the editors who signed that letter, stated –
“I was shocked to see that the public responded to the letter. It’s encouraging to see that the crowd responded to the letter.
Knut Hake, another signatory, told us it was beautiful to see Apple openly commit to Final Cut Pro and our small but crucial part of the company. Although it was not what I expected, I believe that this is crucial.
Apple has renewed support for its video editor, good news for dedicated users.
Plans are not yet clear and specific. Many will hope that the FCP roadmap won’t be revealed until June.
Finally, industry creatives are speaking out. Apple was forced to deal with negative publicity following the letter’s publication.
