Amazon is introducing an AI image generation tool that helps advertisers create image backgrounds using product descriptions and themes. Right now, they’re trying it out with a few advertisers, and they plan to make it available to more people in the future.
How to Use Amazon AI Image Generation Tool
To use this tool, advertisers follow a few steps.
First, they upload a picture. Then, they describe the background they want and pick a theme. After that, they click “Generate.” If needed, advertisers can make the image better by adding more text. They can also try different versions to see which works best.
Amazon gives an example using a toaster. They show a picture of a kitchen table set for autumn with fall leaves and a bright orange pumpkin.
But there’s a minor issue in the picture. You might notice an unusual fork in the lower-right corner. However, the background itself looks pretty realistic.
Many brands are turning to generative AI to simplify ad creation, a process that can be expensive and time-consuming.
As mentioned in a Reuters article, large companies like Nestle and Unilever are using ChatGPT and DALL-E to automate their work and enhance their products.
Amazon is joining this trend to make things easier for advertisers. Colleen Aubrey, Senior VP of Amazon Ads products and technology, explains that creating compelling ads can be costly and require extra expertise. Amazon wants to reduce these challenges for advertisers, offering tools that provide better results with less effort.
Amazon AI Image Generation Tool aims to enhance ad performance. Instead of plain product images on white backgrounds, advertisers can use this tool to place their products in creative, lifestyle contexts that tell a story. Amazon claims this can boost click-through rates by up to 40%.
We have conducted a lot of research to determine whether a product image being of high-quality results in a higher click-through rate or not. According to our research, product images matter significantly, and if they are of the best quality, it indicates that your conversion rate is also likely to be the best.
Our findings are based on a survey that is provided below.
- A survey by ConversionXL found that 94% of consumers said that product images are vital in their purchase decisions.
- A survey by Shopify found that 75% of consumers said that they are more likely to buy a product if it has a high-quality image.
- A survey by Amazon found that products with high-quality images have a CTR that is 25% higher than products with low-quality photos.
Amazon has been actively adopting generative AI in various ways, such as helping sellers write product descriptions and summarizing customer reviews.
Not only this, but you can use this tool for any e-commerce platform, but the platform you use must be Amazon itself.