A recent survey conducted by YouGov and Yahoo News has revealed a significant challenge for Tesla: 67% of Americans would not consider buying or leasing a Tesla, with many citing Elon Musk as the main reason.
The poll, conducted between March 20 and 24, 2025, among 1,677 U.S. adults, shows a growing disconnect between Musk and the American public, which could have serious implications for Tesla’s future.
The survey results indicate a strong correlation between public perception of Musk and attitudes toward Tesla. A staggering 55% of respondents view Musk unfavorably, while 49% hold a negative opinion of Tesla. 37% of those unwilling to buy a Tesla cited Musk as either the primary reason (20%) or part of the reason (17%) for their decision.
Musk seems to have lost favor among many Americans. When asked if he was the reason they would consider owning a Tesla, only 1% said he was the whole or partial reason. This signals a decline in Musk’s influence as a positive driving force behind Tesla’s brand.
The survey also examined the political affiliations of respondents, revealing a balanced mix of moderates, conservatives, and liberals. The findings suggest that Tesla’s challenges in the U.S. stem not only from increasing competition in the EV market but also from Musk’s personal reputation.
Tesla’s popularity appears to align closely with Musk’s favorability ratings. While 49% of Americans hold an unfavorable view of Tesla, only 37% see the company positively. This shows that Tesla’s brand is heavily tied to its CEO, making it vulnerable to Musk’s public image shifts.
Beyond Tesla, the survey found a general decline in Musk’s popularity compared to previous years. In November 2024, Musk’s favorability rating stood at 49%, but the new poll shows a sharp decline to 39%. Meanwhile, his unfavorable rating has surged to 55%.
Majority of Americans (52%) believe Musk is primarily looking out for his own interests rather than the country’s well-being. This perception extends to Tesla, as many Americans now associate the company with Musk’s controversies rather than its electric vehicle.
Tesla has also faced challenges beyond Musk’s public image. The controversial launch of the Cybertruck, significant delays in vehicle production, and the loss of executives have all contributed to Tesla’s recent struggles. The company’s once-stronghold in the EV market is now being challenged by legacy automakers and emerging competitors, further complicating its growth trajectory.
Tesla’s declining reputation isn’t just limited to the U.S. In Germany, another recent survey found that 94% of Germans wouldn’t consider buying a Tesla, largely due to Musk’s political statements and erratic behavior. This indicates a broader global challenge for the automaker.
The survey also explored Musk’s role in government, particularly his leadership of the Department of Government Efficiency (DOGE) under President Trump. While 49% of Americans support the idea of cutting federal spending, only 37% approve of the way DOGE is handling these reductions. Meanwhile, 44% view DOGE unfavorably, believing that it is cutting essential services rather than eliminating waste.
Musk’s involvement in politics has been polarizing, with 54% of Americans believing he has “too much influence” over Trump. Even among Trump supporters, 23% feel that Musk wields excessive power, a notable increase from the 11% recorded in November.
With Tesla’s brand perception closely tied to Musk, the company faces an uphill battle to win back public trust. Only 20% of Americans currently own or would consider owning a Tesla, and with Musk’s favorability declining, the company may need to reevaluate its marketing and leadership strategies.
For Tesla to regain its footing, the company might need to shift its focus away from Musk’s influence and prioritize product quality, innovation, and customer trust. As competition in the EV sector intensifies, Tesla’s ability to separate its brand from Musk’s persona may determine its long-term success.
